Supermarket collectibles

Bring back good collectibles

This weeks thoughts:

I think that supermarkets (at least in Australia) r really missing the mark with their kids collector thingos. Not to sound like an old person, but when I was in my peak supermarket collecting phase there were such good collectables.

Old:

In the mid 2010's there were (cardboard) collector cards with cool and educational info on them. E.g. animal facts (that would also make the animal sound), world culture info (with fun facts about diff countries), healthy food stickers (with a healthy eating book).

New:

Don't get me wrong old collectibles weren't all great, but u would expect them to at least improve over the years. But no, they now have (plastic) lego and (fabric) Disney patches. There have been some better ones obv, like the garden growing (though I don't think this rly appeals to kids) and Olympic Heros but tbh they have mostly been disappointing.

Y I'm so sad:

I think in general, because of their big reach, supermarkets are so influential to everyone and therefore should be taking advantage of this in a positive way. Collector things could be such a good way to teach kids abt so many diff things (both world stuff and just cool facts), but instead children are simply being fed toys. Maybe I'm just a nerd but imagine if there was a periodic table elements one (that's just off the top of my head, I'm sure their marketing team can at least come up smth better than ooshies).

Final verdict:

I rly hope that in the coming years, supermarkets (and other brands, like Macca's happy meal toys) can improve on their incentives. I get that they want to appeal to kids but that doesn't mean make thousands plastic toys. #bring back World Explorers cards.

Side note of a poem I wrote in 8 mins last year:

So last year in class I had to write a quick poem about 'A place you love'. Naturally I chose the supermarket which seemed fitting to put in today's post.

Hope you have a progressive week

C

Good marketing makes the company look smart. Great marketing makes the customer feel smart.

Joe Chernov

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